Record-making Attempt
Sydney Morning Herald
Monday April 9, 2007
Customers of Apple's iTunes Store who have bought singles from the online music service now have the opportunity to get the rest of the album at a reduced price. A new feature called Complete My Album lets customers buy the rest of the songs in an album minus the price of the tracks already bought. For example, an album that normally costs $16.99 will be reduced to $11.92 if the user already has three of the songs (at $1.69 each). Complete albums on iTunes are generally cheaper to buy than if you buy each track individually. Until now, most users who have bought a single and later found they want the whole album effectively would have paid for the same song twice. The new feature is built into the iTunes music player interface and finds your incomplete albums automatically.
© 2007 Sydney Morning Herald
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